Strategy, Analysis, Campaigns and Reporting

Strategies, Analysis, Campaigns and Reporting are offered as a service directly provided by Michelle as part of the Virtual Miss Friday Consulting services.

Strategy

If you’re new to blogging and social media and you require advice on strategies for your social media – across your blog and accounts, then we recommend working with Michelle to formulate a “start up” strategy which we would implement anywhere from 1 to 3 months depending on the size and scale of your business. The strategy will be dependent on where you are with your marketing at the time.

Analysis

If you have established accounts, what we’ll do is monitor these accounts through our system for up to 2 weeks so we can see the current status of your social media efforts, and then formulate a “goal driven” strategy.

Campaign

If you would like to promote a specific product or service through social media, we can assist you with a “launch” campaign, where we can monitor your click through, response rates and even ROI. We’ll provide the roadmap for the campaign in stages, with a time-schedule so you can see how your campaign will come together. The campaign will generally require at least some form of well established social media, so if you are currently not participating in any social media activity, we recommend starting with a “start up” strategy, then moving onto a campaign when you have an audience.

Reporting

If you decide to use our services to implement any of our strategies, reporting can be provided across analytics and social accounts to monitor progress. In order to assist our efforts in supporting you within social media, we employ a system called SocialReport.com.

“Social Report” is in a nutshell a social analytics solution that allows us to track your social network accounts in the same way you would track the performance of a website. This solution offers a range of tools to help us with your reporting, marketing campaigns, conversion tracking as well as with semantic analysis of your socia